you need both soul and strategy to build a business.
Most people have a brilliant business idea in their souls (the jist of which has a lot to do with what they’re passionate about and just totally love doing), but never ever go for it.
Why, you may ask? There are many reasons, but to me, it’s crystal-clear evidence of a mindset issue. If you’ve spent your whole life thinking one way (Starting a business is scary / unrealistic / I’m in blood-curdling debt already) and want to get to a new level of said life (involving financial and time freedom, self expression and purpose fulfillment), something’s gotta give. And you’ve gotta be the one to give it.
What got you here won’t get you there.
And when I say mindset, I mean believing with all your heart that your business serves a huge purpose, that it’s soul-centered, that you’re worthy and deserving of money and clients and success… We’ll learn strategy too, but business is more about who you’re being when you’re doing it than how you’re doing it.