i'm amanda popovski, aspiring marketing professional.

please make yourself at home!

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intro

Hi there! I’m Amanda, a jack-of-all-trades creative based in Buffalo, NY and passionate about marketing in all its forms. I’m known for my unique perspective, attention to detail, and strong communication skills, and consider myself a cheerleader and optimist in professional settings. I’m interested in working with like-minded people who I can learn from and laugh with, particularly in the marketing and content creation industries.

Some fun facts about me- I’m casi fluente in Spanish, I’m passionate about minimalism, mindfulness and meditation, and my favorite books are Fahrenheit 451, The Bell Jar and A Year of Less. When I’m not clackety-clacking on a keyboard for work, I like to hike, bike, meditate, read, and explore the culinary landscape of Buffalo. My favorite food is eggplant parmesan and my three dogs are my sun, my moon, and my stars.

Thank you for stopping by!

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Portfolio

Mock Case Study

Deb Deluca Writing Coach

I created this case study to synthesize my research and stretch my creative skills. In this case study, AP Marketing (that’s me!) walks step-by-step through Deb Deluca’s brand to craft a digital marketing strategy, create original content, ensure it is search engine optimized, and develop a social media strategy.

This project is a testament to my roles as quick learner, enthusiastic researcher, creative thinker, and marketing fanatic.

B2C Content

The W Spa

Clarence, NY

As Marketing Coordinator at The W Spa, I’ve written, managed and posted all blogs, email newsletters, social media posts, and graphic and web designs. I’ve redesigned the spa’s website, established a cohesive brand “vibe,” updated photography and videography content across the board, and maintained sales and engagement through the COVID-19 shutdown. I’ve also create campaigns across social media platforms to promote spa services through a mix of graphic designs and curated videos, which you can find on our Facebook and Instagram below:

I’ve also had the pleasure of establishing Social Media Marketing internship and Instagram Coordinator positions, and have been lucky enough to train the incredibly talented women that fulfill those roles- Emma and Stefani. I created an onboarding packet and workbook for Emma at the start of her internship to ensure her orientation was as smooth as possible, and that I could distill in her the wealth of knowledge I had accumulated about life at The W Spa since I was hired. Clicking around these documents can give you an idea of my leadership style, writing abilities, graphic design skills, and warm, genuine interest in human relationships.

Long-Form Pieces

“An Invitation to Look”: The Reclamation of Burlesque in Buffalo

Excerpt:

My feet are starting to hurt from standing. Mary intuits this and invites me to sit on the hardwood, the sticky, beer-stained hardwood, and I oblige. Since the opening number I’ve seen the following:

  • A dancer in a thin, tight body suit and blacked-out contact lenses slowly ripping their “skin” off to screamo music.
  • A dancer with horns, reminiscent of Satan, dominating a “stage kitten” (a scantily-clad young woman who picks up stripped pieces and props after each set) with a neck collar and a fake whip.
  • A dancer (with her face, from cheekbones to temple, covered in black paint, for anonymity’s sake) interpretive dance to a haunting lyrical piece.

I have also seen one specific audience member tape every performance in full on their phone, parting through the crowd like a ghost to the very lip of the stage and speaking directly to the dancers as they perform. “YES,” this person says, in a tone just above a whisper. “Work it, honey. YES.”

When the sardonic emcee, with her feather earrings, voluminous hair and acrylic nails out to here struts onto the stage to introduce Fiona Fatale, Mary is ecstatic. Carolyn walks on with Lucy-esque pinup curls and a simple cotton dress. Lights up, and she’s taken command of the microphone, singing “Touch-A, Touch-A, Touch Me” from Rocky Horror Picture Show with that high, flighty voice only she and Susan Sarandon could master. She twirls and her dress flutters up to flash a sneak peek to the crowd. With her back to the audience, she peels one sleeve off her shoulder, peering coyly at the room, then snaps it back into place. We cheer, begging for more. She shakes across the stage, singing and shimmying, and then she lifts her dress over her head. She throws it stage left, revealing 1940’s lingerie, pearly, silky, luminescent, that hugs her curvaceous frame in all the right places. She turns again from the audience and unfastens her bra, slowly it comes off, touch-a touch-a touch-a touch me, and then only her nipples are confined, her breasts flapping with impressive centrifugal force as she shimmies her shoulders.

I stare at her face. Her smile is genuine.

Read more

In the Eye of the Patriarchy: An Exploration of the Origin and Effects of Women’s “Beauty Myth,” Yesterday and Today

Thesis Statement: 

Women and their bodies have been oppressed, degraded, and treated as “the second sex” for millennia. As Western women have begun to fight against this oppression and gain rights, advertisers and corporations, recognizing the “beauty myth” as the final obstacle to gender equality, have created an impossible beauty standard for Western women and their bodies which has resulted in mental health and body image disorders. The eradication of the beauty myth is necessary to promote gender equality and positive intersectional female representation so that all women can progress, change, and turn their attention to much-needed feminist activism.

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Web Design

Multiple Brands

Health & Wellness | Life Coaching | Spirituality

What started as a fun personal project for my own website turned into a passion and a valuable skill in an interconnected world- web design. Some of my favorite projects:

Articles

EMW 4-H Sewing Group Builds Talent and Friendships

If one thing is clear about the girls in the EMW 4H club, it’s this: they are a very tight-knit group.  At one point during the interview between the seven students, Vada Kirsch interjects that she has a story to tell, and almost immediately the other girls roll their eyes

Read More »

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Skills

Time Management

The key to personal success, especially in a remote era. Scheduling and self-discipline have been critical in my academic and professional successes and vital to juggling multiple projects at once.

Multimedia Experience

I have experience with WordPress and Squarespace and their blogging platforms, all social media outlets, videography, marketing copywriting and journalism. The multimedia frontier is ever-extending and always intriguing.

Customer Service

Through many retail jobs and a genuine fascination with human beings, I've come to love customer service and customers themselves. I take great pride in being bubbly, charismatic, and genuinely excited to connect with clients and coworkers while providing value that will seriously make their day.

Attention to Detail

This has helped me plenty while overseeing all marketing operations and employees at The W Spa. Catching small mistakes and optimizing little details is the difference between a good result, a great result, and a WOW result.

Independent Leadership

As an introverted, free-spirited, Mom-of-the-group type, I love to lead and cherish independence. I like to take ideas and run with them, but also recognize the value of collaboration. Count on me to be a self-starter and a solid leader.

Growth Mindset

Fifty self-help books and a zillion podcast episodes later, I understand the correlation between effort and success, and that as a fresh graduate I have a lot of learning to do and work to put in. That's why I'm interested in starting my marketing career- to build on my foundations and grow into my potential!

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testimonials

Thanks for stopping by! 

I look forward to hearing from you.

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