i'm amanda popovski, digital marketing advisor candidate for haley marketing group.

please make yourself at home!

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intro

Hi there! I’m Amanda, a jack-of-all-trades creative based in Buffalo, NY and passionate about marketing in all its forms. I’m known for my unique perspective, attention to detail, and strong communication skills, and consider myself a cheerleader and optimist in professional settings. I’m interested in working with like-minded people who I can learn from and laugh with, particularly in the marketing and content creation industries.

Some fun facts about me- I’m casi fluente in Spanish, I’m passionate about minimalism, mindfulness and meditation, and my favorite books are Fahrenheit 451, The Bell Jar and A Year of Less. When I’m not clackety-clacking on a keyboard for work, I like to hike, bike, meditate, read, and explore the culinary landscape of Buffalo. My favorite food is eggplant parmesan and my three dogs are my sun, my moon, and my stars.

Thank you for stopping by!

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marketing experience

Web design samples and journalism articles available upon request.

Mock Case Study

Deb Deluca Writing Coach

I created this case study for my Haley Marketing Group application using the position requirements you’ve outlined in your application description- craft a digital marketing strategy, create original content, ensure it is search engine optimized, and develop a social media strategy. It centers around Deb Deluca, a writing coach focused on self-publishing who’s seeking AP Marketing’s digital marketing services and social strategy.

This project is a testament to my roles as quick learner, enthusiastic researcher, creative thinker, and marketing fanatic.

The W Spa

Health & Wellness | Beauty

Clarence, NY

As Marketing Coordinator at The W Spa, I’ve written, managed and posted all blogs, email newsletters, social media posts, and graphic and web designs. I’ve redesigned the spa’s website, established a cohesive brand “vibe,” updated photography and videography content across the board, and maintained sales and engagement through the COVID-19 shutdown. I’ve also create campaigns across social media platforms to promote spa services through a mix of graphic designs and curated videos, which you can find on our Facebook and Instagram below:

I’ve also had the pleasure of establishing Social Media Marketing internship and Instagram Coordinator positions, and have been lucky enough to train the incredibly talented women that fulfill those roles- Emma and Stefani. I created an onboarding packet and workbook for Emma at the start of her internship to ensure her orientation was as smooth as possible, and that I could distill in her the wealth of knowledge I had accumulated about life at The W Spa since I was hired. Clicking around these documents can give you an idea of my leadership style, writing abilities, and warm, genuine interest in human relationships.

Canisius College

MKT201B

Principles of Marketing

Though I’d been playing around with social media and web design for quite some time before, I was fairly late in the marketing game at Canisius when I took my first (and only!) marketing class the fall of my senior year- Principles of Marketing. This is where I fell hard for all things business and marketing, particularly marketing strategy and social media.

I was grouped with a team of really amazing young women (including Emma, whose testimonial you’ll read in a minute!). We were were tasked with running marketing simulations through a game focused on the automobile industry, called ZOOM. As the professor explained our assignments, I daydreamed about what could give our group an advantageous edge. What kind of car would I want to drive as an empowered young professional? I approached the group on our first day with the idea for an auto company called HERA, named after goddess of all goddesses. Our cars would be marketed specifically to women, and we would have four different automobiles at varying price points that targeted women throughout their entire consumer life cycle. Fun and lots of hard work ensued as we created a brand based on empowerment, inspiration, and philanthropy (one of our mock goals, for example, was to donate 10% of our profits by 2030 to organizations that work to end sex trafficking).

Below is our final marketing plan, copyedited by yours truly, if you’d like to take a look.

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Skills

Time Management

The key to personal success, especially in a remote era. Scheduling and self-discipline have been critical in my academic and professional successes and vital to juggling multiple projects at once.

Multimedia Experience

I have experience with WordPress and Squarespace and their blogging platforms, all social media outlets, videography, marketing copywriting and journalism. The multimedia frontier is ever-extending and always intriguing.

Customer Service

Through many retail jobs and a genuine fascination with human beings, I've come to love customer service and customers themselves. I take great pride in being bubbly, charismatic, and genuinely excited to connect with clients and coworkers while providing value that will seriously make their day.

Attention to Detail

This has helped me plenty while overseeing all marketing operations and employees at The W Spa. Catching small mistakes and optimizing little details is the difference between a good result, a great result, and a WOW result.

Independent Leadership

As an introverted, free-spirited, Mom-of-the-group type, I love to lead and cherish independence. I like to take ideas and run with them, but also recognize the value of collaboration. Count on me to be a self-starter and a solid leader.

Growth Mindset

Fifty self-help books and a zillion podcast episodes later, I understand the correlation between effort and success, and that as a fresh graduate I have a lot of learning to do and work to put in. That's why I'm interested in starting my career at Haley- to build on my foundations and grow into my professional potential!

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testimonials

Thank you so much for stopping by! 

I look forward to hearing from you.

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